Building a profile that wins jobs

Your profile is what customers see before they meet you. It's worth getting right.

Professional photo. Head and shoulders, smiling, high quality. Builds instant trust. Avoid construction-site selfies; photo studio or a clean, well-lit indoor shot.
Project gallery — six minimum. Varied styles, varied room types, high-resolution photos. Six is the floor; more is better if you have them. The article Showing off your best work covers what makes a strong gallery.
Intro blurb. Three or four sentences in your own voice. Tell the customer what you do, what kind of projects you enjoy, and what makes working with you different. Avoid corporate language; customers can spot it.
Services offered. The kinds of work you take on. Be specific — "kitchens and bathrooms in Victorian terraces" beats "all renovation work".
Service-area map. The postcodes you'll travel to. Set this realistically.
Job preferences — minimum job value, project types. This filters which leads you see. Set it so the leads coming in are projects you'd actually want.
Trade accreditations. Upload certificates so they show as trust marks on your profile.
Q&A / FAQ block. Questions you've answered for past customers. Pre-empts the questions a lead might have before they invite you.

Specific over generic. "We focus on kitchens with structural work" is more useful than "we cover all aspects of construction".
Recent over historical. Photos from the last two years carry more weight than older ones.
Honest about scale. A small operator running their own jobs has a different value to customers than a multi-team operator. Both work — just be clear which you are.
Updating as you go. Add new project photos as they finish. Refresh the intro periodically.

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