How customer feedback works

The Reputation System captures customer feedback at two moments and feeds it into your Builder Level and the public ratings on your profile. The article describes how it works.

Two reviews, one scale

• After you quote. The customer gets a quick, optional 5-star prompt on how the process with you went — the visit or remote assessment, your communication, the quote itself. Captured even if they don't end up choosing you.
• At project sign-off. To release your final payment, the customer leaves an overall 5-star rating and can write a review. Because it's part of sign-off, almost every completed project gets one.

Both reviews use the same 5-star scale and combine into the public rating on your profile.

Decline feedback

When a customer declines your quote, they're invited to say why. That feedback comes to you privately — it isn't published and doesn't affect your rating. It's often the most useful feedback you'll get.

Why response volume matters

Public ratings need to be based on enough feedback to be meaningful. A builder rated on three reviews gives a different signal than one rated on thirty. The more customers who respond, the more reliable the ratings — which protects builders from outlier negative reviews and gives prospective customers a more accurate view.

What you can do to help

• Mention it in your wrap-up conversation. A quick "you'll get a short review prompt from Beams — really helpful if you can take a moment with it" usually lands.
• Reference it again at sign-off. The end-of-project review is the substantial one, and it's part of releasing your final payment — a natural mention while you're handing over closes the loop.
• Don't try to coach the rating. Asking for feedback is fine; asking for a five-star review specifically isn't. Reviews are more valuable when they're authentic — and customers are sharper than people think.