The Ambassador Programme | Beams Help Centre

The Ambassador Programme rewards builders who refer customers to Beams. You earn a fixed referral commission when a referred customer signs a Home Improvement Contract with Beams and the project reaches break ground. The binding detail sits in the Beams Ambassador Programme Terms & Conditions; this article describes how it works in practice.

Who can be an Ambassador

You need to be:

18 or over.
UK resident or authorised to work and earn income in the UK.
Active in the Beams network and in good standing.

You also need to accept and comply with the Ambassador Programme Terms & Conditions. If you're suspended or have a recent serious penalty, ambassador rewards are paused until the situation is sorted.

What counts as a Qualified Referral

All three have to be true:

The customer is new to Beams. Not already in our system and not already in contact with us through another channel.
The referral is submitted before the customer contacts Beams another way. First-touch matters; if they reach us directly first, the referral doesn't qualify.
The customer signs a Home Improvement Contract with Beams for a project over £10,000.

You don't need to be the builder on the project for the referral to qualify. Many Ambassadors refer customers whose projects suit a different builder's specialism, geography, or capacity.

What you earn

£1,000 (GBP) excluding VAT per Qualified Referral. There's no cap on the number of referrals or commissions in any period.

When payment is released

All three conditions need to be met:

The customer has signed the Home Improvement Contract.
Initial invoices have been paid with a combined value over £1,000.
The project has reached break ground and Beams is ready to start work.

Payment is by bank transfer to your registered Beams account, typically within seven working days of eligibility being confirmed. You'll see referrals tracked in your dashboard.

If a referred project is cancelled

If the customer cancels before work begins, no commission is payable.

Tax

You're responsible for reporting ambassador earnings to HMRC and paying any tax or National Insurance due. Beams doesn't deduct tax at source and doesn't give tax advice. If you're unsure how the income should be declared, ask an accountant.

Use of the Beams brand

You can use approved Beams materials when promoting the programme. You can't:

Modify the Beams logo.
Create branded content without our permission.
Represent yourself as an agent, employee, or representative of Beams.

The materials available to you are in the Ambassador pack — ask your build advisor if you need access.

What disqualifies a referral

The customer was already in our system before you referred them (we check the record).
Their enquiry doesn't progress to a build.
Multiple referrals of the same household for the same project.
A commercial conflict — for example, another active project where the referral could be perceived as steering.

Misuse

Beams can suspend or remove Ambassadors for:

Fraud or attempted fraud.
Self-referrals.
Misattributed leads.
Spamming or bulk outreach that creates a poor customer experience.
Any disruption to the customer's experience of Beams.

Conduct expectations

The same standards apply as to the rest of the network. Don't:

Tell customers Beams is "free" or that they don't pay anything (the project fee is on every quote).
Refer customers under any pretence other than that you genuinely think Beams will help them.
Pressure customers to use Beams.
Pass on misleading information about how the platform works.

The Code of Conduct applies to ambassador conversations as much as to project conversations.

What this means for you

The programme is a way to share Beams with customers you genuinely think we'd be useful for, and to be paid £1,000 (excluding VAT) for each one who signs and reaches break ground. It's not a sales channel — the bar is genuine fit, not volume. The article How to refer a customer covers the practical mechanics.

How to refer a customer